Marketing Effectiveness

$3.2B Real Estate/Collaborative Workspace

Background

  • One of fastest growing startups in the collaborative workspace industry
  • Diverse and loyal membership base

Contributions

  • Designed and executed extensive membership survey and several focus groups, while also generating individual company profiles of current and past members
  • Conducted market, member, and competitor analyses to identify additional product and service opportunities to drive incremental revenue and capture additional business

Results

  • Identified $33M of incremental product and service revenue
  • Defined six distinct membership segments and developed revised marketing and sales strategies to maximize capture of additional business
  • Reduced client turnover by improving the overall experience